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The Next Real Advancement In Hydration For Serious Athletes!
As any endurance athlete knows, hydration is the single most important nutritional requirement you have when you're training or competing. Nothing (short of a serious injury sustained in a crash or a major mechanical) can have such a massive, immediate, and unrecoverable impact on your performance than allowing yourself to get dehydrated. A mere 3% loss of body water can result in a 10% or greater decrease in cardiovascular performance. The more dehydrated you become, the faster your heart has to beat to move your ever decreasing blood supply to your oxygen starved muscles. It's a vicious cycle... the harder your work, the hotter you become, the more you perspire, the more dehydrated you get, the harder you have to work to continue performing at the same level.
You'd think that with this well understood and very basic principle of exercise physiology being the most critical issue for endurance athletes, companies making sports drinks would get at least this particular element of their products right, wouldn't you? But here's the truth... sports drinks suck. And I mean that not just in the figurative sense, but in the literal one as well. You see, in order for what you consume to be transported through your gut and into your blood stream where it can hydrate you, certain basic physical laws need to be addressed. The simplest is that the concentration (also called osmolarity) of the fluid in your sports drink must be more dilute (lower) than the osmolarity of your plasma (blood).
If not, what will happen instead is that your body must first dilute the concentration of your stomach contents to allow them to be absorbed from your gut into your bloodstream. Unless you are also taking on water along with your sports "de-hydration" drink, guess where the fluid comes from to make this happen? That's right, directly from the one place you can't afford to lose fluid... your blood.
Like I said... sports drinks suck. At least until now.
VPX Sports is about to unveil the first legitimate Sports Hydration Product ever to be introduced to the endurance market. Not only does new HydroForce address the critical issue of proper osmolarity for fast absorption, it also has an electrolyte profile that exactly matches the electrolyte losses that occur from exercise and perspiration. Most sports drinks are far too low in sodium and too high in potassium to restore your body's electrolyte balance to optimum levels.
What VPX did to create a truly functional drink was simple. They looked at exercising physiology AND talked with legitimate world-class endurance athletes. It's one thing to have a good idea in a laboratory but quite another thing to talk to the best endurance athletes in the world to find out what really works for them. And, if you happen to have a product developer that was a world class endurance athlete you have a unique ace-in-the-hole that few other companies can claim.
VPX has all this and more... to develop HydroForce we enlisted the help of a number of the world's best cyclists, triathletes and runners, we made extensive use of the most recent research into exercise physiology, hydration and bioenergetic compounds and of course I drew on my twenty three years of competitive endurance experience and my decade and a half of product development expertise to assist VPX in doing something that's never been done before... creating a sports hydration product that not only provides carbohydrates and nutrients to support an athletes physiology, but also does job number one... hydrates the athlete to maximize performance.
Order today using our 100% secure server and get it at the lowest prices in the world with our fast, inexpensive 2 - 3 day shipping! NOBODY beats our overall price!
672 Grams $39.95 $22.25
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